Women control over $30 trillion in worldwide spending but in today's retail landscape, there is a remarkable gap between who buys and who designs the customer experience in the retail and consumer goods industry.
The reality is, most businesses haven't made it a priority to adjust their customer experience strategy to effectively reflect their customer segments. As a result, they lack the necessary tools to empower team members to tailor the brand experience to meet women’s needs.
Avtex was excited to have the CEO of the strategic consultancy, Female Factor, and author of the groundbreaking books, “Why She Buys” and “Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers", join the Avtex team for an exclusive digital event focused on creating extraordinary customer experiences for women.
In this panel discussion we discussed:
State of the retail industry and how COVID has influenced women's shopping patterns.
Implications of emotional engagement
Creating exceptional customer experiences for women
Technology’s role in fueling customer experiences