Digital Event Sponsored by Avtex and Microsoft

Women's Influence in the
Retail Industry

Event Overview

Women's Influence in the
Retail Industry
Wednesday, October 28 | 11:00 AM CDT/12:00 PM EDT


Women control over $30 trillion in worldwide spending but in today's retail landscape, there is a remarkable gap between who buys and who designs the customer experience in the retail and consumer goods industry. 
 
The reality is, most businesses haven't made it a priority to adjust their customer experience strategy to effectively reflect their customer segments. As a result, they lack the necessary tools to empower team members to tailor the brand experience to meet women’s needs.
 
Avtex is excited to have the CEO of the strategic consultancy, Female Factor, and author of the groundbreaking books, “Why She Buys” and “Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers", join the Avtex team for an exclusive digital event focused on creating extraordinary customer experiences for women. 

In this panel discussion we will discuss:
  • State of the retail industry and how COVID has influenced women's shopping patterns. 
  • Implications of emotional engagement 
  • Creating exceptional customer experiences for women 
  • Technology’s role in fueling customer experiences


Join the Conversation on October 28

Fill Out the Form to Reserve Your Spot

Meet Your Panel

Bridget Brennan

CEO
Female Factor Corporation

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Kate Kompelien

Director, CX Solutions
Avtex

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Chris Wilson

Business Development Director
Avtex

About Bridget Brennan


Bridget Brennan is the world’s leading authority on women consumers. She is CEO of the strategic consultancy, Female Factor, and author of the groundbreaking books, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business) and Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers (HarperCollins Leadership). "Why She Buys" was called “essential reading” by The Wall Street Journal, and “Winning Her Business” was nominated for the prestigious 2019 Porchlight Business Book of the Year. 


Brennan is a long-time contributor to Forbes.com on marketing to women. Brennan was named a “Woman to Watch in Retail Disruption” by the social think tank Remodista, and is a member of the Vikings Women Advisory Board of the Minnesota Vikings National Football League team.